Detailed information on professional gastronomy concepts

What exactly is a gastronomy concept?

When you plan a gastronomy unit it is very useful to elaborate the concept by describing it and formulating it in a generally understandable way.

It is irrelevant whether your gastronomic concept is for a bar, a café, a take-away, a restaurant, a catering service, a hotel, an event location or even a mix (hybrid) of all these.

What is the purpose of a concept for the catering industry?

It gives your gastronomic project a clear profile and ensures a common understanding of it.

Use it to communicate your intentions towards third parties. For example to:

address investors
apply for a rental space
apply for permits
inform and coordinate architects, interior designers and specialist planners
recruit potential employees
inform and train employees
etc.

Which types or levels of detail are there for gastronomic concepts?

vision

strategy

master plan

concept ideas

conceptual draft

sub-concept

business plan

What should be taken into consideration when developing a successful gastronomy concept?

A successful gastronomic concept is perceived by impressions and experiences in three areas of quality:

food & beverage range/quality
service range/quality
room & ambience quality

Customers perceive and evaluate a concept by these three areas of quality. Therefore it is crucial that they are harmonious. Furthermore, the location and its environment, the competitors and the philosophy have to be taken into account.

Whom is a gastronomy concept useful for?

For anyone who needs to have a project or idea for the catering industry professionally elaborated and formulated.

For example:

restaurateurs, caterers, hoteliers
investors, site developers, builders
architects, interior designers, specialist planners
companies with staff restaurants and/or catering services
operators of shopping centres, train stations, airports, casinos, event locations
real estate managers & administrators
administration bodies & authorities
etc.

Who can develop a professional gastronomy concept?

jürg landert. gastronomie. konzepte. consulting ltd. (jlz) has 20 years of experience in developing gastronomic concepts. We would be pleased to support you and to create a stringent, attractive and sustainable concept for you.